April Rainbolt

April Rainbolt is a higher education strategist and digital marketing professional with more than 20 years of experience bridging technology, communication, and student success. She currently serves with RJP Systems, where she helps colleges and universities modernize their digital presence through data-driven marketing, website redesign, and student-centered technology solutions. Before joining RJP, April spent nearly two decades in higher education leadership, developing transfer and advising partnerships, building recruitment pipelines, and leading marketing and outreach initiatives across more than 30 institutions. Her work combines a deep understanding of academic operations with hands-on expertise in SEO, web strategy, and digital engagement — helping campuses connect with learners through innovation, empathy, and purpose.