Emory Continuing Education (ECE) enrolls thousands of students from the Atlanta community and beyond. In the last few years, ECE created a new Business Development team and quickly increased sales in the corporate sphere.
Following a strategic business model to further align the existing Jenzabar Higher Reach student database, ECE implemented Jenzabar Higher Reach CRM, a constituent relationship management system to support marketing and sales efforts. By automating workflows, sharing data, and providing greater insight into each opportunity, the CRM helps build relationships and personalize communications with students, prospective students, and corporate contacts.
Katharine Foster, Director of Continuing Education Administration and Operations, says, “The CRM has made a huge difference. We are using the CRM daily and always monitoring the pipeline. Before having a system for tracking, everything was just verbal communication; now all the emails and phone conversations are in the CRM where we can see the stages of each.”
The CRM helped the team increase its corporate enrollments through better networking in the community. The team has now built trust for new clients to come to them and created a pipeline that will keep them on track to meet all their goals well into the future.
This Five Minutes post is sponsored by Jenzabar, an exhibitor for the ACHE 2016 Annual Meeting & Conference. The post was written by Emmanuel Sarris, Director of Continuing Education Strategic Consulting Services, Jenzabar, Inc.