"How to Engage Prospects Through Your Inquiry Forms" by Mickey Baines was originally published at Fourth Dimension Partners.
What if there was a single question you could add to your inquiry forms that helped your recruitment team better engage your new inquiries? Well, I've not only written about it today, but I recorded a short video to demonstrate how to use it.
Our approach to inquiry forms are widely based on collecting data. That's what your student information system was created to do, and the "new" CRM's out there today have simply mimicked the approach.
In today's world of higher education recruitment, though, we need more than those basic questions; something that will help admissions tailor the message with prospects.
I've written before about the length of your forms, so I won't belabor the point today. But in our video blog, you'll see how this one question may allow you to remove several other questions on your form.
Click here to read the full post from Mickey...