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An #ACHESTL Sneak Peek: "Why is ACHE inviting vendors to do a keynote panel?"

October 20, 2015 10:05 AM | ACHE Home Office (Administrator)


Each year, ACHE offers workshops and events that happen during the conference. There are so many, in fact, that it may all seem like a blur with so much that’s happening. This year, we’re trying something different. We’ve added a panel of experts who are going to ask a simple, but significant, question: what would they do if they were in charge?

We've invited three panelists from companies that represent areas in which continuing education units often partner: CRM, research, and marketing. During this keynote panel, they will share effective practices they’ve seen in their university partners, challenges they have observed that their partners often face, and what they would do if they could change something in their organization. The goal: dig into what's real, explore what's holding schools back, and gather insights about which strategies these experts have seen work best.

We asked Clare Roby, Associate Dean of Regional and Continuing Education at California State University- Chico, to give us a little insight to this controversial panel.


What is the format of the panel?

The panel moderator, Dr. Jim Pappas, will engage the audience in a Q & A format with the panelists. Each panelist has been invited to share some remarks as well, but the format is intended to address what the audience would like to hear from the panelists.

What are some topics that the panel will cover?

The panelists will speak to their experiences partnering with continuing education organizations in the areas of marketing research, customer relationship management, and learning management. The audience will hear about what makes a good partnership and what we in continuing education can do to invest in the most appropriate vendor relationships.

ACHE hasn’t highlighted a panel event before. Why now? What makes this special?

We have had panels in the past. The most recent I recall was a panel of military students last year. When we were thinking about keynote sessions for this year, we thought that hearing from companies who provide us with valuable services to learn how we can work with them better, what we’re doing well, and what we could change would be a good take-away for conference attendees. So many CE organizations are partnering with vendors for a variety of tools and services that knowing what to look for in a partner and how to get the most out of those investments is important.

The speakers for this panel are Dr. Brenda Harms, Colin Irose, and Loren Pace.

Dr. Brenda Harms is an experienced higher education administrator with a diverse marketing and admissions background. Her perspective on higher education marketing and recruitment is strengthened by her hands-on experience serving in both academic and administrative roles in higher education. During that time, she was also involved in the development and delivery of accelerated on-campus and online courses.

Colin Irose has been working in the educational environment for over a decade across several areas, including: eportfolio initiatives, marketing/best practices/benchmarking research, and international student recruitment.

Loren serves as CEO of CampusCE. Their enrollment management system is provided through a Software as a Service platform (SaaS) that enables institutions to electronically connect students, faculty, and administrators throughout the complex registration, academic scheduling, student relationship, and education management processes.


This is sure to be an exciting panel, so hopefully we’ll see you there! What would YOU do if you were in charge?


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