A recent survey of the ACHE membership found that members consider networking and connection making to be among the greatest benefits of ACHE Membership. The opportunity to meet, interact, and exchange ideas with other professionals with common interests is central to success in the field of continuing education. Accordingly, ACHE recognizes that social media networking is continuously proving to be a great tool for establishing critical connections that drive professional growth and inter-connectivity.
This year's ACHE Annual Conference and Meeting in St. Louis, Missouri is featuring relevant and informative presentations on social media networking, including a roundtable discussion which will provide detailed insights on how to utilize social media to market your programs, make meaningful connections with your target audience, and partner with others across your institution and community for collaborative campaigns.
Better Together: Connecting with Your Audience through Social Media
Tue Nov 10 2015, 2:15pm–3:15pm
Cheryl Rodewig, Kennesaw State University, College of Continuing and Professional Education
View more exciting ACHE 2015 Conference Presentations and justify your trip to St. Louis!
Cheryl Rodewig has worked with social media personally and professionally for nearly a decade, developing creative content ranging from blogs to videos. Before joining the College of Continuing and Professional Education as their social media specialist, she ran her own business offering social media consultation, design and management. Whether your audience is clients and prospective customers or just family and friends, she believes social media at its core is about sharing stories.
Official Conference Hashtag: #ACHESTL
In addition, ACHE has a social media based webinar scheduled for July 23rd, 2015.
ACHE Summer Webinar Series
Using Social Media Tools to Help Adult Students Learn and be Successful
- ACHE - Non-Member – $30.00 (USD)
- ACHE Member – Free
Social media is not a new topic, but has becoming an increasingly important part of the academic landscape…and not just for marketing classes. Regardless of the platform, the integration of social media into courses can improve instructor/student communication, enhance course quality and help elevate learning to the next level. This session will discuss how the most common social media platforms can be utilized in courses, whether online or face to face, and demonstrate some of the concrete benefits of its integration. Attendees will leave with a greater understanding of the opportunities social media presents to educators and concrete strategies they can implement in their departments and courses.
Faculty lead, College of Online and Continuing Education
Southern New Hampshire University
Meleena Eaton has been working in marketing for nearly 20 years and teaching in higher education for over 10. She is currently a full time faculty member in the marketing department at Southern New Hampshire University. She has been working with social media since its formative years and has seen the benefits of its use in business and in academia.