Workshops~ Friday Oct.22 10:00 – noon

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Note that all groups are meeting concurrently, so please review all options before making your selection.

Workshop Group A

Social Media Mini Boot Camp 4.0
Workshop Speaker: Giovanni Gallucci, Social Media Expert

Giovanni Gallucci will conduct a session of his social media training workshop for your educators and government 2.0 personnel. He will teach you how to effectively utilize the new media marketing tools of blogs, online videos, photos, podcasts, bulletin boards, social networks and other social media related websites in your online marketing, student relations, and PR efforts. This session is fairly technical and will involve many hands-on demonstrations. Attendees will see how to set up six social media profiles on the most popular social networks/websites and how to connect them together so all the sites "talk" to each other and self syndicate the news and information that comes from each.

Giovanni Gallucci is a recovering .NET programmer turned tech evangelist and online marketing consultant. Giovanni provides strategy for new developments in search, mobility, social media, community building, online public relations and buzz marketing and functions as a strategic representative to top politicos, internet personalities, celebrities, and forward-thinking companies interested in breaking new ground online.  Giovanni provides social media marketing services as an independent consultant and through top-tier interactive agencies and public relations firms. More information about Giovanni can be found at his website.


Workshop Group B

Managing budgets in tough fiscal times

Workshop Speakers: James Pappas, Vice President, University Outreach, University of Oklahoma; Linda Berardo, Director, College of Continuing Education Business & Accounting Operations, University of Oklahoma

This workshop was designed to review many of the major elements of a budgeting process for various types of continuing education enterprises.  It will focus on the fact that budgeting is basically a strategic planning process and requires CE staff to integrate it into their organizational culture along with programming.  Budgets are seen as a way of understanding the unit emphases, negotiating program direction and doing cost benefit analyses.  A variety of types of budgets, e.g., traditional, zero-based, MBO, and montage-funded will be examined.  Campus political issues, CE structure, marketplace and activity planning will be elements of budget development.  Examples will be given of course and program budgets and how indirect margins, variable costs and fixed costs relate.  Additionally, a unit-wide budget system will be considered and how sub-units or divisions can be integrated into the budget processes.  Finally, various possible agreements will be discussed, such as faculty contracts, intra-college MOUs, non-disclosure agreements, teaming agreements and hotel contracts.  The two presenters, a dean and chief financial officer, each have 20+ years experience with budgeting.


Workshop Group C

Expanding Opportunity for Servicemembers: Leadership, Advocacy, Policy and Practice
Workshop Speakers: Paul Thornton, Assistant Dean for Off-Campus Programs, Rutgers University-Camden; Christopher Dougherty, Associate Dean, Faculty of Arts and Sciences, Rutgers University-Camden; Tanja Bibbs, Independent Learning Specialist, Western Kentucky University; Tanya Vincent, Independent Learning Specialist, Western Kentucky University

Workshop presenters from Rutgers University – Camden and Western Kentucky University will focus on the emerging issues related to active duty military and veterans.  At issue: how a student-centered approach to policymaking at Rutgers enabled campus leadership, faculty involvement, and student advocacy to expand programs targeted to servicemembers.  Also, join presenters from WKU as they discuss best practices in the challenging world of working with the military to register and bill students for continuing education courses.


Workshop Group D

Cultural Competency for Educational Leaders

Workshop Speaker: Lee Mun Wah, Director/Diversity Trainer, StirFry Seminars & Consulting

As communities, schools and workforces become increasingly diverse, cultural competency and the elimination of cultural and personal bias become correspondingly important issues. What are some of the new skills and perspectives needed to meet the challenges of a more diverse population? Through personal stories, group exercises, and films, participants will learn that cultural competency requires awareness of cultural differences, cross-cultural communications skills, community development expertise, and an understanding of social issues and contexts.